
Building on the unparalleled success of their dealership in Troy, the Elder family sought to expand their automotive empire into the affluent Tampa market. This new dealership was developed as a truly unique automotive retail concept, offering a sensory experience unrivaled within an environment of this nature. The design goal for this innovative dealership was to bring the excitement and showmanship of the auto show to a retail environment.

Experience design, all interior lighting, exterior architectural lighting and theatrical lighting design, audio design, control systems design, implementation, procurement and logistics.